With the launch of the innovative “Wellness for Life” program, Aviva is embarking on a mission to redefine how customers think of life insurance, and they’re doing it in good company. Aviva USA, part of Aviva plc, the world’s fifth-largest insurance group, announced today that it is working with the Mayo Clinic’s esteemed Health Solutions group to bring the new insurance program to life.
Designed to reward people for taking proactive steps to stay healthy, Wellness for Life is an exclusive life insurance program meant to encourage healthy living, increase life expectancy and potentially reduce the cost of insurance for participants. With its patent-pending Wellness for Life program, Aviva is the first U.S. life insurance company to link a broad individual accountability system to a life insurance policy.
To encourage healthy living and help Wellness for Life program participants reduce their insurance costs, Aviva arranged to provide high-quality wellness information and services from Mayo Clinic Health Solutions. “Wellness for Life matches up well with Mayo Clinic’s mission to provide reliable health and wellness information to everybody we can reach,” said Tom Ferraro, director of strategic relations for Mayo Clinic Health Solutions. “We applaud Aviva’s goal of trying to improve the health of all Americans.”
To help spread the word, Aviva also has established a relationship with journalist Stephanie Riggs, who signed up for Wellness for Life immediately after it became available to her. An Emmy Award Winner for Best Journalistic Enterprise, Riggs is passionate about health/wellness programs and about partnering with initiatives that help save lives. Riggs will serve as an official Wellness for Life spokesperson, traveling the country to meet with consumers, share her own Wellness for Life story, and encourage people to participate.
Riggs’ most recent endeavor, a television special titled “Fitting In,” also touches on the importance of healthy living. Airing on ABC Family at 7:00 a.m., Saturday, June 14, 2008, the national television event features overweight kids (12 and under) being taught healthy habits. Riggs’ own production company produced “Fitting In,” and she serves as the host employing fitness and nutrition experts to help the kids make better choices in exercise and eating. Aviva is the title sponsor of the show.
